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  • Writer's pictureStelloire

8 Tips for Hotel Social Media Marketing

Not more than ten 10 years ago, one would walk into a travel agency and the agent would influence a traveller’s decision-making process.

Today, guests are completely independent and well-informed in choosing a hotel. Not only are reviews available everywhere making everything transparent, but social media has created a new form of search engine for modern travellers.

So how can you stand out, in a world of shrinking attention spans?

Here are 8 tips from our experts:

  • The art of story-telling must focus on micro-moments and marketing in the moment. Your brand story must stand out to make guests come to you.

  • Create galleries to showcase guest experiences and testimonials.

  • Love to #hashtag? Good news! You can add tags (#vacation #dream #summer) throughout your posts to reach more people. Why hashtag? People can use your hashtags to search through content and find you!

  • Interact with customers through comments and messages to fulfil a more personal connection.

  • No time for professional photography? No matter! Your phone is just a good a camera as any. It's all about the right the angle and colours.

  • Aesthetically pleasing Instagram accounts can catch one's attention much more than anything else. You need to make your business stand out.

  • Maintain a constant presence and promote your social media accounts. Don't expect your guests to always find you themselves.

  • Focus on customer service through your social media platforms! Guests will more likely be loyal if they trust you will help them with your issues quickly.

Join us TODAY!

Our professionals are here to help you every step of the way. Now, a company’s presence — or lack thereof — on social media can have a major influence on your overall marketing success.

Allow us to forge your place in the modern social realm.

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